Tuesday 10 January 2017

Types of Search Engine Optimisation-SEO

Types of SEO



What is SEO ? 

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.



There are two types of important SEO, they are:





1.White hat SEO


In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

If you want to know more about white hat SEO, click here: white hat SEO


2.Black hat SEO

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.











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